So, search engine optimizers have largely moved away from using social media in their link building strategies as a way to get links to help search engine optimization factors.
However, this is all an evolving topic. What I mean is that the search engines are seeing social media as a place that can offer very legitimate and valuable information when it comes to links.
If a link is being tweeted over and over and over again, there must be something interesting there. For the search engines to completely ignore this information would be shortsighted and too absolutist.
And sure enough, Danny Sullivan teased out in an interview that both Bing and Google use signals from the social media world to influence link popularity.
You will definitely want to read the entire article if you’re into this kind of thing. But here are some of the cooler quotes.
Bing on Twitter: “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.” (Google said that they to use it as a signal.)
Danny: “Do you calculate whether a link should carry more weight depending on the person who tweets it?”
Bing and Google: “Yes.”
Danny: “Do you track links shared within Facebook?”
These are important quotes:
Bing: “Yes. We look at links shared that are marked as “Everyone,” and links shared from Facebook fan pages.”
Google: “We treat links shared on Facebook fan pages the same as we treat tweeted links. We have no personal wall data from Facebook.”
Those are important because it discusses the value of fan pages.