Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity - Forbes

The IBM Institute for Business Value found that 60-65% of business leaders who believe that consumers follow their brands on social media sites because they want to be a part of a community. Only 25-30% of consumers agree. The top reason consumers follow a brand? To get discounts – not exactly ideal for a company’s bottom line.

On top of trying too hard to engage with consumers via social media, marketers are generally pushing out too much information, causing people to over-think purchase decisions and making them more likely to change their minds about a product, be less confident in their choice and less likely remain loyal to the brand.

via forbes.com

Four Steps To Finding Inspiration, From An Idea DJ - Forbes

4.) Tell a story.

This speaks to the last step in idea creation, which is in expressing it to others. “Everybody understands that a story should be told well. But an idea should also be told well,” says Silva. “And I think we can take the techniques that we use to tell a good story – sequences and narratives and applying those same principles to [expressing ideas]. Aesthetics matter. Unfold the accordion and stretch the idea out and see if you can turn the idea into a narrative.”

via forbes.com