Akron online marketing firm expanding West - Top Stories - Ohio

Deagan said digital marketing “is a market with enormous opportunity” as companies shift advertising dollars “from offline to all things digital – which is usually cheaper, faster and measurable.”

He envisions Knotice taking one of two growth paths.

One path is going it alone – without additional outside investment – and reaching sales of $30 million to $50 million in the next five years. The other route would be bringing on equity investors and growing to $100 million in sales in the next five years.

“We’re happy building a business to either size,” Deagan said. “It really comes down to the right deal with the right financial partners.”

The West Coast office could help draw outside money, he said.

“With a presence in Seattle,” he said, “the risk of talent being a bottleneck to growth is addressed.”

via ohio.com

Go West young company!

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via hivelocitymedia.com

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Knotice getting knoticed

"Knotice started this year with 55 employees, and today employs nearly 90, with several positions still available," says CEO Brian Deagan. "Current openings include account executives with mobile experience, software engineers, sales professionals, creative talent, finance and administrative staff . . . We're opening a Seattle office in November, so we're excited to see what the future holds."

The company's technology lets marketers access customer data across all channels. Concentri, its on-demand direct software platform, unites mobile marketing; email marketing, the Web and direct display within a Universal Profile environment, letting marketers manage all their digital touchpoints from a single log-in.

"Other less advanced solutions require the user to move data back and forth between disparate systems – which can be a real pain," Deagan says.

via hivelocitymedia.com

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