Four Steps To Finding Inspiration, From An Idea DJ - Forbes

4.) Tell a story.

This speaks to the last step in idea creation, which is in expressing it to others. “Everybody understands that a story should be told well. But an idea should also be told well,” says Silva. “And I think we can take the techniques that we use to tell a good story – sequences and narratives and applying those same principles to [expressing ideas]. Aesthetics matter. Unfold the accordion and stretch the idea out and see if you can turn the idea into a narrative.”

via forbes.com