Press releases are great SEO builders. When you distribute one using a press release distribution service like PRWeb (there are other services, but I have a long-time love affair with PRWeb and they know it), it sends your release to dozens of news and niche websites. On each of those pages where your press release lives, there’s a link back to your website. Google thinks your website must be pretty awesome to have so many links from other sites, so it ranks your site higher in search engine results.
Here are my top 10 tips for getting the most out of your press releases:
1. Start with a gripping headline. Headlines are what draw readers in. If yours isn’t engaging and exciting, it’ll get skipped over. But on the other hand, if it’s something that stops you in your tracks, like “Fancy Underwear: Coming to a Mailbox Near You” (a headline I just made up for a pretend online lingerie store), you’ll get the clicks.
Friday, July 29, 2011
10 Tips for a Killer Press Release
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