Proof it's all about finding/recognizing the right talent to build a team/vision around: Akron online marketing outfit serves notice - Crain's Cleveland Business

The seeds of Knotice were planted in 2001, when marketing firm Craver Marcom Inc. created a technology division designed to help broadband Internet service providers better communicate with their customers. The company hired Mr. Deagan and Bill Landers, who is Knotice's chief technology officer, to help run that division, called eMarketing by CMI. In 2003 they ended up buying it from Craver Marcom, which owner Douglas Craver shut down that same year to go into consulting instead.

Mr. Craver also connected the startup to Jonathon Grimm and his father, Richard Grimm, who helped finance the launch. Richard Grimm — who was CEO of Technicare Corp., a medical imaging company that closed its Solon plant in 1986 — remains on Knotice's board of directors. Jonathon Grimm, who previously worked in the investment banking and private equity fields, today is Knotice's president and chief financial officer.

via crainscleveland.com