Wednesday, May 25, 2011

A Killer App for Doctor's Appointments - BusinessWeek (And you think all the great ideas are taken?)

In 2007, Cyrus Massoumi was flying home to New York after a business trip when he ruptured his eardrum. The McKinsey consultant needed to see an ear-nose-throat specialist immediately, but it took him three days to even find a doctor. Massoumi couldn't believe the holdup: If he could book a dinner reservation online, he thought, why not a doctor's appointment? That's when he came up with the concept for ZocDoc, an OpenTable for medical appointments.

This is one of those no-brainers why didn't I think of that ideas? What are other problems can be solved using the OpenTable appointment model?

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