But while future-based innovation takes 18 months, any healthy company should perform six-month sprints. A six-month product-development cycle can lead to effective products, even though it leaves only a month for serious design work. That’s not bad if you’re familiar with the evolution of the fruit fly. It reproduces quickly, with many mutations and lots of mistakes, yet it’s one of the most adaptable life forms on the planet.
Being realistic about what the future holds benefits both the business and design worlds -- and reduces the risk of making painfully wrong predictions. An actionable future is only 18 months away, and by working in that timeframe, we can get things done faster and better.
Amen. And this is exactly the type of thinking you'll see baked in and refined through retrospectives over time as part of the StartupAgile Open Source Methodology. Thanks to StartupAgile Project Partner Jack Ricchuito for submitting this dead on post out.
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