These and other high-profile hacking attacks are changing the way the public perceives the incidents. "Breaches are increasingly viewed less as a weakness on the part of the company and more as the sophistication and relentlessness on the part of the hackers," said Michael Fox, who specializes in data-breach response at ICR Inc., a communications firm. "There's not as much of a stigma attached."
While a breach often results in fines and other costs, customers don't tend to flee. Sales at TJX Cos. Inc., the parent of TJ Maxx and other stores, climbed 7% in the fiscal year following its disclosure in January 2007 that hackers stole as many as 94 million credit- and debit-card numbers.
I (Douglas Craver | @dougcraver) often tell the tech startups I advise that there is a lot more forgiveness in the market than you thing. Problems are inevitable and it is all about how you handle them that counts, not the problem itself.
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