Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume. Others note that while LinkedIn contains a more comprehensive résumé database, candidates tend to value referrals from their connections on Facebook more.
The majority of social-media traffic to Waste Management Inc.'s careers website comes from Facebook, beating out LinkedIn, said Jenny DeVaughn, manager of social media and employment branding. The Houston-based environmental services company is currently trying to fill 1,500 positions—from software developers to garbage truck drivers.
In addition to posting jobs and videos of current employees on its Facebook page, the company has recruiters and other employees find user groups and join discussions.
Monday, August 8, 2011
Job Recruiters Turn to Facebook to Find Candidates - WSJ.com
via online.wsj.com
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