The Business Case for Building Influence Networks - The Conversations of Transformation

The social network sciences have become a rich and amazing source of data based validation and hope for social networks. We can intentionally and strategically grow them. And to the degree that we don't have formal power and cannot buy relationships to formal power, we grow our influence at the rate we grow our networks. In the new world of networks, influence can be grown more sustainably than it can be purchased.

The business case for growing influence networks using the principles of the social network sciences is clear and compelling. The principles work whether we are striving to influence choices, habits, votes, opinions, proposals, or adapting to change.

via conversationsoftransformation.com