March has brought an apocalyptic movement to the online world; Google is modifying its algorithms to regulate SEO to a purely foundational stance. Sites that are heavily optimized and backed by purchased, bulk backlinks will soon find themselves penalized at best - and de-indexed at worst.
As an alternative, sites featuring quality content - like the kind Centerline Digital creates - now have a better opportunity to show up on the search engine result pages (SERPS).
What this means for brands is that they will need to become producers of their own content. This is something that early adapters like IBM, Coca Cola and Old Spice have already begun doing, and we're guessing it's a trend that will continue picking up steam.
Great video on Coca Cola Content 2020 Plan.
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