Knotice and Gigya Announce Partnership - PR Newswire - sacbee.com

AKRON, Ohio and MOUNTAIN VIEW, Calif., Jan. 26, 2012 -- /PRNewswire/ -- Knotice, a leading provider of direct digital marketing software and services, and Gigya, the #1 social choice for websites, today announced a strategic partnership that will transform the way marketers can leverage permission-based Facebook data across addressable, direct digital marketing channels.

Through the partnership, marketers can seamlessly fuse the wealth of permission-based social identity information (such as Facebook likes, check-ins, and interests) with existing customer data and cross-channel activity (such as purchase history, clicks, and search activity) within Knotice's on-demand software platform Concentri®. The Knotice-Gigya partnership allows social data collected and stored within Gigya's Identity Management Platform to be blended with the customer profile and activity data collected and stored via Knotice's proprietary Universal Profile Management system, opening the ability to drive actionable analytics and stronger cross-channel execution based on more relevant information.

This allows for a truly unified view of consumers across channels, which directly supports the findings and recommendations of Forrester Research Inc.'s recent report "The New Messaging Mandate" (January 2012) in which Knotice is featured.

via sacbee.com